Green Business Bureau is now Green Business Benchmark°.

With a new name comes exciting product enhancements. Learn more.

Sustainability news, guidance, and more

Access our library of resources to gain valuable insights to inspire your sustainability journey.

December 12, 2023

Green Business Bureau is now Green Business Benchmark°

By Green Business Benchmark°

GBB’s mission is to empower organizations to accelerate their sustainability impact. In addition to a new name, the rebrand includes exciting product enhancements.


February 8, 2024

Green Business Benchmark Brings Its Sustainability Certification to Asia

By Green Business Benchmark°

Strategic partnership with Korea Conformity Laboratories (KCL) expands Green Business Benchmark's global reach.

January 23, 2024

ROI of Sustainability: The Case for Organized Sustainability

By Green Business Benchmark°

Sustainability is good for business, increases ROI, and results in significant returns for people, planet, and profit. Beyond helping the world and attracting new customers, implementing sustainable practices refines internal operations, lowers operational costs, creates access to new markets, mitigates risk, and increases employee satisfaction.

January 23, 2024

10 Simple Steps to Build a Sustainability Program

By Green Business Benchmark°

Unsure of where to start with your organizational sustainability plan or want to make sure you’re on the right track? Follow these 10 simple steps to build an effective sustainability program that lasts. 

December 11, 2023

Investing In Sustainability: Long-Term Benefits For Businesses

By Forbes

It may surprise you to learn that 61% of consumers say that a company's poor environmental practices make them less loyal to the brand, and 55% of consumers are prepared to pay more for environmentally responsible products. A strong majority of consumers today are conscious consumers, only purchasing products that align with their personal values, with sustainability being one of them.

Learn more about the long term benefits for businesses who invest in sustainability from Forbes Council Member, Nicholas Reichenbach.

September 23, 2023

Enlightened Styles Holistic Salon & Wellness Center: Redefining Sustainable Beauty

By Green Business Benchmark°

More than just a salon, Enlightened Styles represents a profound commitment to sustainability, holistic well-being, and a heart-centered approach to beauty and business.

July 6, 2023

Driving Sustainability in Wealth Management: Hollow Brook’s Commitment to Environmental Responsibility

By Green Business Benchmark°

Hollow Brook Wealth Management is a boutique multi-client family office dedicated to responsibly growing and protecting their clients’ capital while delivering a top-tier luxury, holistic client service experience with sustainability in mind.

June 8, 2023

Learn How LOBA-WAKOL Leveraged Green Business Benchmark° to Create a Sustainable Business

By Green Business Benchmark°

LOBA-WAKOL showcases how small-scale initiatives can drive momentum for the successful implementation of larger sustainability goals. They have integrated the concept of sustainability into the very fabric of their products, disrupting the market with innovations that are better for people and the planet.

May 10, 2023

Episode 4: AI Optimized Restaurant Operations with Clearcogs CEO

By Green Business Benchmark° under Approachable Sustainability Podcast Series

Matt Wampler, CEO and co-founder, calls Clearcogs a “crystal ball” for restaurant optimization, listen to find out how they use AI to predict inventory needs and reduce food waste.

April 22, 2023

Watson Gloves Highlights the Seven Stages of Sustainability

By Green Business Benchmark°

Watson Gloves, a GBB customer, highlights their guiding principle the “Seven Stages of Sustainability” and the role GBB plays.

April 14, 2023

Volm Companies: Material and Equipment Manufacturer Committed to Waste Reduction

By Green Business Benchmark°

Volm Companies has a unique and exciting opportunity to provide thoughtful materials and equipment that help reduce landfill waste and meet the demands of a more environmentally conscious world.

Subscribe to our free monthly newsletter

Get market trends, customer stories, product news, and other resources to support and inspire you delivered straight to your inbox.

© 2024 Clearyst GBB LLC. All rights reserved. All other trademarks are registered marks of their respective owners.

GBB Platinum
UN PRI signatory
Great places to work logo