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Explore sustainable marketing and sales strategies. Learn how to promote and sell products with a focus on environmental responsibility.

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How to Avoid Greenwashing: A Business Guide to Sustainable Marketing

January 11, 2022
By
Green Business Benchmark°
A 2020 study revealed many companies cherry-pick ESG data. Learn how to avoid greenwashing and practice genuine sustainable marketing for your brand.
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What Is Sustainable Marketing and Why It’s Important

February 23, 2022
By
Green Business Benchmark°
Sustainable marketing focuses on meeting today’s needs without harming future generations, balancing environmental sustainability and social equity.
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