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Xavier Creative House Uses GBB to Transform Sustainability into Business Value

Green Business Benchmark°

Published

June 25, 2025

Read time

Min

Xavier Creative House Uses GBB to Transform Sustainability into Business Value

In this article

Introduction

As a woman-owned, 100% virtual healthcare marketing agency, Xavier Creative House (XCH) has worked to build a business where purpose fuels performance, and growth is guided by company values. Uniting its people-first culture with a strategy-forward sustainability vision, XCH challenges how business has been done historically in both healthcare and marketing. The company relies on the Green Business Benchmark platform to ensure sustainability is embedded into the DNA of its operations, not as one separate initiative, but as a strategic foundation that supports its people and performance.

For Xavier Creative House, sustainable business is smart business. This case study will take a look at how the company leveraged GBB to transform its sustainability efforts into measurable impact and meaningful change.

Challenges

While sustainability has been a key pillar in Xavier Creative House’s mission since inception, the company has struggled to stay organized and keep efforts on track. XCH faced several key challenges on its journey to centralize and showcase its sustainability efforts while meeting global standards and client expectations including:

1. Visibility

As a service-based, virtual agency, much of the company’s sustainability work - from wellness initiatives to emissions tracking - was happening behind the scenes, with no centralized way to showcase it.

2. Stakeholder Demands

Healthcare clients, procurement teams, and industry partners began to ask deeper questions about Xavier Creative House’s ESG strategy and social impact. They weren’t just looking for a mission statement - they wanted measurable evidence of commitments and progress.

3. Alignment & Organization

XCH needed to ensure alignment with several global frameworks, as well as with EcoVadis, B Corp, and ISO-level standards it ascribed to. With disparate emissions, wellness, and governance data across its operations, XCH lacked a centralized hub for accountability and impact quantification in pursuit of its ambitious 2050 sustainability pledge.

Why Xavier Creative House Chose GBB

After evaluating multiple different software tools, GBB stood out as the clearest, most strategic and purposeful option for XCH’s lean team. Here's why:

1. Credibility

The GBB platform was able to validate XCH’s work with measurable, credible scoring and the necessary rigor to meet its other sustainability standards (EcoVadis, B Corp, ISO).‍

2. Easy to Use & Understand

GBB’s progress tracking capabilities and intuitive interface allowed XCH to visualize its progress in a way that partners and procurement teams could understand - pivotal for decision making in competitive business processes.

3. Scalability

The platform’s ability to grow and remain flexible alongside XCH allowed the company to evolve its initiatives with scale and provide the necessary information to guide strategic decisions for the most impact.

Use Case

From onboarding to implementation, Xavier Creative House seamlessly integrated GBB into its operations, embedding it into the foundation of its sustainability strategy.

Onboarding

“The GBB onboarding experience was seamless and empowering. It felt like a natural extension of XCH company values — clear, efficient, and rooted in support,” noted Jennifer Beddingfield, XCH’s Director of HR & Sustainability. “The process was intuitive and well-structured, and the resources provided made it easy to get up and running quickly.”

Implementation

GBB is much more than a tracking platform - for XCH, it became a single source of truth for all of XCH’s sustainability efforts, driving progress in key focus areas such as:

Carbon Reduction: Establishing a baseline for GHG emissions and mapping a clear path to Net Zero.
Internal Engagement: GBB’s platform is a staple in XCH’s new hire onboarding, grounding new team members in its commitment from day one.
External Proof Points: The company uses GBB during Requests for Proposal (RFPs) and formal sales processes, reinforcing its values to partners and clients.

Results

GBB’s platform has elevated Xavier Creative House’s sustainability efforts, delivering internal commitment, external credibility, and streamlining operations to save significant time and resources.

1. Meaningful ROI

GBB has delivered meaningful ROI by strengthening Xavier Creative House’s reputation, increasing operational efficiency, and supporting business growth. It streamlined its reporting capabilities, reducing time spent on internal documentation, and reinforcing its position with clients who prioritize sustainability. Most importantly, it allowed the company to turn values into measurable impact - opening doors to stronger relationships and new revenue-generating opportunities.‍

2. Internal Alignment

Through its tailored sustainability initiatives, GBB has enhanced employee engagement and reinforced the culture XCH has built around purpose and accountability. The company now uses the GBB platform across departments throughout operations, starting with new hire onboarding to set expectations around sustainability commitments for anyone joining the team.

3. Significant Time and Cost Savings

The GBB platform has simplified what used to be many fragmented, manual processes. Centralizing XCH’s sustainability data through GBB has reduced time spent preparing reports for certifications, RFPs, and internal planning. What once required multiple spreadsheets, decks, and systems is now captured in one platform - saving dozens of hours annually across compliance, vendor questionnaires, and award submissions. Additionally, GBB has helped pinpoint operational inefficiencies and streamline impact initiatives all while reducing time-to-decision for sustainability investments.

4. Stakeholder Satisfaction and Industry Recognition

GBB has given Xavier Creative House a clear, credible way to communicate its sustainability journey - and stakeholders have taken notice. Clients and partners view GBB certification as a mark of trust and operational maturity, while prospective employees see it as a signal that XCH’s values are more than words. It reinforces the authenticity behind the XCH brand and deepens confidence in the company as a partner and employer.

Conclusion

Rather than using GBB to launch a single initiative, Xavier Creative House found its greatest value in elevating and evolving what was already in motion. Many core programs were deeply embedded in its culture, but GBB helped the company identify gaps, surface opportunities, and refine its approach.

It sparked new ideas, pushed the company to reframe existing programs through the lens of measurable impact, and aligned day-to-day work with global standards and long-term accountability. In this way, GBB wasn’t just a tool for certification - it was a catalyst for continuous improvement and strategic alignment.

Are you ready to elevate your sustainability efforts and lead your industry toward a better future? Discover how GBB can help you achieve your unique goals. Reach out today to get started!

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