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Xavier Creative House: An Award Winning Sustainable Marketing Agency Supporting the Healthcare Industry

Xavier Creative House has implemented ESG organization-wide to create a healthcare marketing agency with a purpose. They strive to lower their carbon footprint, build a green culture while supporting the well-being of their employees, and deliver unprecedented results for their clients.

Green Business Benchmark°

Published

December 12, 2022

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Xavier Creative House is a sustainable marketing agency

Xavier Creative House (XCH) is a sustainable, women-owned marketing agency operating in the healthcare industry, specializing in pharmaceuticals, biotech, and medical devices. Adopting a futuristic mindset, the agency launched as a completely virtual company in 2013, accessing a global talent pool and building a worldwide brand.

With a positive, candid, and empathetic style, XCH develops enduring relationships that lay the foundation for long-term success and mutual growth with clients. XCH applies the team’s expertise, agility, and critical eye to create bold and evocative solutions that make a meaningful impression on patients and healthcare providers.

The team at Xavier Creative House are firm believers that life is about connections and healthcare is about life – so much so that the agency trademarked the phrase #WhereHealthCareBrandsLive®.

Holistic Approach to Sustainable Design

Xavier Creative House has addressed the environmental, social, and economic facets of sustainable business design to create a healthcare marketing agency with a purpose. Their main goals include lowering their carbon footprint, building a green culture while supporting the well-being of their employees, and delivering unprecedented results for their clients.

Their 2050 goals are as follows:

Pledge to Promote a Culture of Mutual Respect,
Offset Our Carbon Footprint,
Advance Sustainable Procurement,
Emphasized Wellness Goals.

XCH Seeks to Lower their Carbon Footprint

This is the third year running in which Xavier Creative House has addressed its carbon footprint by investing in carbon offsets.

XCH employees complete three annual surveys to build awareness around waste and challenge employees to reduce their environmental impact. This also provides XCH with actual measurements employees can use to offset their emissions.

XCH also updated their travel policy to have employees request low-emission rides when available with rideshares such as Uber, Lyft, or Taxis. Plus, employees are encouraged to choose airlines with sustainability efforts in place.

In addition, XCH identified how equipment used by employees on an everyday basis contributes to carbon footprint, highlighting the importance of high-efficiency products. In 2020, XCH implemented continuous monitoring of PCs and other electronics to make immediate adjustments to conserve energy. The aim was to implement timely replacement of machines and software updates. This initiative was made visible to XCH’s employees who participate in a quarterly energy audit with the Chief Information Security Officer (CISO). As a result, XCH promptly replaced hardware that was inefficient and modified settings to maximize responsible energy consumption.

XCH Supports the Health and Well-being of their Employees

In 2022, XCH published a state-of-the-art vendor code of conduct based on the XCH Core Values, the company’s 2050 pledge, and the UN SDGs.

As a commitment to the UN Sustainable Development Goals, they have prioritized seven goals where XCH is positioned to have the most significant impact. Those SDGs include Good Health and Well-being, Quality Education, Gender Equality, Decent Work and Economic Growth, Reduced Inequality, Responsible Consumption and Production, and Partnerships to achieve Goals. For instance, to support the health and well-being of their employees, XCH brought on a Director of Wellness to give the team access to custom groups and individual fitness challenges.

XCH expects its suppliers to share a commitment to sustainability, which acts as a condition for starting and maintaining business relationships. XCH promotes this level of corporate social responsibility (CSR) across the industry as a Diversity Alliance for Science member. This relationship is a viable link in the sustainable supply chain for pharmaceutical, biotech, and medical device brands, where XCH has become a role model detailing what other businesses can do to make the world a better place.

XCH is Award-Winning

And XCH’s efforts are being recognized in their industry and operational region. For instance:

Inc. Magazine named XCH on the 2022 Best in Business List in the Small and Mighty category.
Medical Marketing + Media (MM+M) awarded XCH as the Best Places to Work in December 2021 and named XCH on the 2022 Agencies to Watch List.
The Philidelphia Business Journal (PBJ) picked XCH as one of the region’s Healthiest Employers in 2022, after naming it as a finalist in 2021 and 2020.

Developing a Green Culture

Developing a green culture is a top priority for XCH as they view sustainability as integral to their jobs as healthcare marketers, and not as an addition to their work. That is, the charge XCH makes for themselves and their suppliers is detailed in their Vendor Code of Conduct. This is XCH’s purpose.

To mobilize a green culture, XCH’s HR Director and Sustainability Chair, Jennifer Blossom Beddingfield was appointed the company’s Sustainability Executive in recognition of her tireless pursuit to formalize the company’s grassroots sustainability efforts. She oversees the overall execution, mission, and efficacy of the sustainability program. Jennifer has worked diligently to assess and analyze XCH policies and processes to identify areas for improvement in accordance with the organization’s sustainability commitment.

She has successfully rolled out a robust employee engagement and development program to drive accountability to the individual team, along with a Human Resource Information System (HRIS), onboarding procedures, and lean operating frameworks to support their green culture. The results speak for themselves, today, the XCH team is triple its original size since the beginning of the brand’s sustainability journey.

XCH is a healthcare marketing agency passionate about creating a sustainable future

Xavier Creative House (XCH) is fueling our corporate social responsibility efforts with the same creativity and strategy we employ to grow our client brands as their healthcare marketing agency. We began our sustainability journey with awareness and promotion, followed by systematically upgrading our policies, procedures, and systems to support the integration of a green culture into our business model. XCH is passionate about creating a sustainable future and believes every person can make a difference“. – Jennifer Blossom Beddingfield, HR Director and Sustainability Chair of XCH

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