Green Business Bureau is now Green Business Benchmark°.

With a new name comes exciting product enhancements. Learn more.

Take the guesswork out of sustainability management.

Identify, prioritize, and execute the most impactful improvements to your organization.

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Trusted by sustainability innovators

How it Works

Green Business Benchmark's software allows you to tailor a sustainability program to your organization's goals. Identify and prioritize initiatives, track your progress, achieve certification, and promote your achievements.

Set Benchmarks

Establish a baseline and identify which initiatives to prioritize.

Plan & Execute

Tailor your program based on effort, impact, and investment.

Get Certified

Accumulate points to advance through certification levels.

Explore sustainability initiatives

Choose from curated initiatives to create a customized plan that drives real results.

Our initiatives cover:

Energy & Emissions

Water Use


Consumption & Waste

Community & Society

Workplace & Culture


Work From Home

Initiative Highlights

Built using the latest science, existing standards and frameworks, and industry regulations to ensure they drive real, meaningful impact

See how each initiative relates to global frameworks and standards (GRI, UN SDGs, ISO14001, GHG Protocol, and SASB) to help you meet ESG goals and compliance and work toward other certifications

Weighted by effort, investment, and impact

Real-time scoring as initiatives are completed to reflect where you stand and how far you need to go to reach the next certification level

Sustainability Certification

Achieve certification and publicize your commitment to sustainability.

Earn Points

Gain points and track your progress with a sustainability scorecard.

Get Certified

Obtain bronze, silver, gold, or platinum certification.

Promote Certification

Showcase your accomplishments to the world!

Greenwashing, Gone

We take sustainability and authenticity seriously. With that in mind, all GBB customers are subject to audits to ensure accuracy and compliance.

Sustainability Scorecard

Earn points for what works for you rather than getting penalized for not completing what doesn't.

Sustainability scorecard

Audit, Assurance, & Verification

Grow credibility and value through external assurance

The value of your investment in sustainability and ESG should be protected with reliable external assurance and verification of your accomplishments. All organizations certified through GBB are subject to randomized quarterly audits and verification of your claims. Subscribers seeking mandatory verification and/or have specific reporting needs use our strategic partner, Clearyst Advisory, a credible independent body of sustainability professionals who will audit, assess, and verify your reported performance.

  • Comply with external standards and guidelines

  • Demonstrate commitment and accountability

  • Enhance stakeholder engagement and confidence

  • Independently verify your sustainability activities

  • Showcase essential sustainability action and results

Advisory services

Clearyst Advisory will guide you through an efficient process to achieve your objectives for internal and external reporting purposes. The verification process will often lead to further optimization and greater sustainability performance. Clearyst Advisory will help you with:

  • Assurance, compliance, & verification

  • Carbon management & reporting

  • Research & regulatory compliance

  • Sustainability strategy & governance

  • Sourcing & procurement

  • Technology supplier compliance

Frequently asked questions

My organization is just starting out on its sustainability journey, are we ready for GBB?

Yes. GBB’s program is suitable for any organization at any stage of its sustainability journey. If you’re just getting started, you can choose from hundreds of initiatives with key steps and descriptions, helping you seamlessly build a sustainability program that works for you,  elevating results and ROI.

My organization already has a defined sustainability program, should we still sign up?

Yes. GBB has hundreds of initiatives, so even if you already have a robust program, we likely have initiatives you haven't considered. Additionally, you can mark off each initiative you have already completed to get certified for your efforts, share your certification on your website, and get recognition for your accomplishments.

Why should I sign up for GBB instead of other sustainability management software?

GBB is unlike any other sustainability management software out there–we don’t just assign one-size-fits-all sustainability initiatives. We have hundreds of weighted initiatives with descriptions and steps so you can build a program that works for you and drives real results. We also take it a step further and certify you for your accomplishments.

How does GBB help me achieve other certifications?

GBB aligns our initiatives with globally recognized frameworks, standards, science, and industry certifications. Other certifications expect you to already be at a certain level when you begin the process. Our sustainability management software helps you build and manage your program, wherever you are in your journey,  and reach goals that will help you qualify for other certifications. 

How does the scoring work?

We use a proprietary framework to score each initiative based on unique effort, impact, and investment.

Do you help us build our sustainability program?

The software is designed to be self-guided; however, we do offer Sustainability Advisory services as a solution add-on. Contact us here if you’re interested in learning more.

How long does it take to get certified?

Achieving GBB certification is self-paced based on your timeline, resources, goals, and budget. 

If you already have a robust sustainability program, it will take less time to get to your desired certification level. If you’re just beginning, it will take more time to build a program and see results.

How is the certification level verified?

Your certification is dependent on a self-reporting system, so we trust you to be as authentic and transparent as possible when you mark initiatives as complete. However, we know that discrepancies still can occur. Per the terms and conditions agreed to as part of the sign-up process, all customers are subject to randomized audits. If we see something suspicious, we will reach out and set up an audit to double-check that everything is accurate. 

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